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Fans of the Hobbit or Lord of the Rings cannot afford to miss out on the Middle Earth tour, which is one of the most popular NZ tourist attractions and certainly one of the things to do in New Zealand. Fall down the Tolkien rabbit hole as you tour the Hobbiton movie set in Matamata and you’ll be amazed at the sights you’ll see. All 44 Hobbit holes are present and accounted for here.